Ashley Luke

Ashley is the founder and heart behind Pink’s Windows, a woman-owned exterior cleaning company built on grit, growth, and the quiet decision to stop playing small. Ashley brings more than business strategy, she brings the real story behind it. At the center of everything she builds are her three daughters.

Ashley isn’t building Pink’s just to scale revenue. She’s building it in full view of the girls who are watching her. Watching how she handles fear. Watching how she negotiates. Watching how she gets back up when something doesn’t go her way. Watching how she chooses courage over comfort, again and again.
She wants her daughters to grow up knowing that ambition isn’t something to apologize for. That hard work is honorable. That blue-collar work deserves respect. That women can lead crews, manage contracts, build systems, and still be deeply nurturing. That strength and softness are not opposites.

Growing up moving every couple of years, Ashley learned early what it feels like to start over. To rebuild identity. To find belonging in unfamiliar places. That experience shaped her understanding of “home” not as a structure, but as a feeling of safety and pride. Today, that belief fuels her mission: helping families and businesses feel proud of the spaces they live and work in.

But the deeper work has been internal.

Ashley has wrestled with comparison. With shrinking. With the pressure to be the “strong one.” Building her business has been as much about healing as it has been about growth. It’s been about choosing to take up space. To be seen. To stop minimizing her ambition and her daughters are watching that transformation.

They are watching a woman set bold revenue goals out loud. Watching her track numbers and still lead with heart. Watching her show up tired but committed. Watching her choose integrity when shortcuts would be easier. Watching her build something from the ground up instead of waiting for permission.

She believes in community. She believes in showing up. She believes that blue-collar work can be elevated, respected, and empowering, especially for women. And she believes her daughters are witnessing every brave decision she makes.

At home in Utah with her husband, three girls, and a lively crew of pets, Ashley lives in the tension between motherhood and momentum. She is learning that leadership isn’t loud, it’s consistent. It’s choosing growth when fear feels safer. It’s modeling resilience instead of preaching it.

For Ashley, success isn’t just about clean glass or scaled revenue.

It’s about her daughters one day saying,
“Mom didn’t shrink. She built something. And because she did, I know I can too.”